TechMediaTalk

Update on ‘Whose Watching Online Video?’

Image via CrunchBase

 
In Part 1 and Part 2 of ‘Whose Watching Online Video’ I emphasized the importance of knowing your audience and why some generally accepted notions of online audiences may not be accurate.  The recent article “With Hulu, Older Audiences Lead the Way” in the Wall Street Journal (may require subscription) sheds some interesting [...]

Who’s Watching Online Video? Part 2

In Part 1 of Who’s Watching Online Video, I discuss some mis-perceptions I have come across of companies and folks in the industry about who they are serving as audeinces.   We all know who your audience is matters, no matter the business you’re in.  Let’s bring the discussion home:  Why does it matter who [...]

Who’s watching Online Video? Part 1

In a prior career in consumer marketing, my team and I spent considerable time and effort analyzing demographics and consumer market segments.  Gen Y was the new market segment that was getting calibrated (I just dated myself revealing that, didn’t I?)  They now go by the term Millennial Generation and are receiving increased attention by [...]