Who’s Watching Online Video? Part 2

In Part 1 of Who’s Watching Online Video, I discuss some mis-perceptions I have come across of companies and folks in the industry about who they are serving as audeinces.   We all know who your audience is matters, no matter the business you’re in.  Let’s bring the discussion home:  Why does it matter who [...]

Who’s watching Online Video? Part 1

In a prior career in consumer marketing, my team and I spent considerable time and effort analyzing demographics and consumer market segments.  Gen Y was the new market segment that was getting calibrated (I just dated myself revealing that, didn’t I?)  They now go by the term Millennial Generation and are receiving increased attention by [...]

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  • Who’s watching Online Video? Part 1
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This site is a discussion forum for reading the tea leaves across the digital media ecosystem for Internet video, online television, advertising and consumer electronics. It is made possible by the myriad of new developments by startups and established brands in the industry, and your participation in the discussion.

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