Brand Advertising on the Internet – Is Old New Again?
In a previous post here, I wrote about the importance of knowing who your audience is for online video in order to optimize advertising opportunities. Last week I had the opportunity to attend the AlwaysOn OnMedia NYC conference in New York City. A couple of recently venture backed companies were interesting in that looking at them [...]
Netflix and Amazon – A fork in the money trail for Internet video?
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What do Netflix, Amazon and Apple have in common?
At least three things: One, they are all companies with deep pockets; Second, they have invested in devices to converge Internet video with television (the first two are undoubtedly related); Third, and most importantly, they are deploying paid or subscription services. There is a [...]