http://www.techmediatalk.com Tue, 07 Apr 2009 15:24:47 +0000 http://backend.userland.com/rss092 en [caption id="" align="alignright" width="172" caption="Image via CrunchBase"][/caption] Since Facebook’s recent announcement for increased support of video, I couldn’t help noting an observation I had at the Digital Hollywood Media Summit I attended in NYC a couple of weeks ago and wrote about in a previous post.   While at the conference listening ... http://www.techmediatalk.com/?p=8490 In my digital media Projections for 2009 earlier this year, contrary to predictions from some others, I proposed that 2009 is not the year for mobile video to gain momentum.  Recent survey results from Accenture supports this thesis with research. (I have not seen the report, but key highlights are ... http://www.techmediatalk.com/?p=8062   There has been a longer gap in my post than usual on account of travel.  Last week I attended the Folio: Growth Summit in Chicago and the Digital Hollywood Media Summit in New York.  The Folio Growth Summit is a magazine publishing industry event, and a co-located event held at the ... http://www.techmediatalk.com/?p=7843 Do you think the Lean-Back / Lean-Forward metaphor for video is still valid given the sea changes we are seeing in the world of video?  I think not and I wrote about this in the recent issue of Streaming Media magazine (Streaming Media 2009 Sourcebook) titled:  ‘The New TV-Web-Mobile Mashup’. ... http://www.techmediatalk.com/?p=6308 Image via CrunchBase Hulu pulled access of its content from Boxee last week.  The reaction and general sentiment expressed as a result of this action across the wires is not surprising.  However, admonishing the media companies as being short sighted, even comparing them to RIAA – and the ... http://www.techmediatalk.com/?p=5099 Image via CrunchBase   In Part 1 and Part 2 of ‘Whose Watching Online Video’ I emphasized the importance of knowing your audience and why some generally accepted notions of online audiences may not be accurate.  The recent article “With Hulu, Older Audiences Lead the Way” in the Wall ... http://www.techmediatalk.com/?p=3960 In a previous post here, I wrote about the importance of knowing who your audience is for online video in order to optimize advertising opportunities.  Last week I had the opportunity to attend the AlwaysOn OnMedia NYC conference in New York City.  A couple of recently venture backed companies were interesting ... http://www.techmediatalk.com/?p=3060 In Part 1 of Who's Watching Online Video, I discuss some mis-perceptions I have come across of companies and folks in the industry about who they are serving as audeinces.   We all know who your audience is matters, no matter the business you're in.  Let's bring the discussion home: ... http://www.techmediatalk.com/?p=1794 In a prior career in consumer marketing, my team and I spent considerable time and effort analyzing demographics and consumer market segments.  Gen Y was the new market segment that was getting calibrated (I just dated myself revealing that, didn’t I?)  They now go by the term Millennial Generation and ... http://www.techmediatalk.com/?p=1776 While 2009 is already underway, it is still early in the year.  Already much has happened within a few short weeks in 2009 for our industry.  CES concluded with a glimpse of things to come.  Important new products were demonstrated that are the first mass sighting portending Internet video coming ... http://www.techmediatalk.com/?p=1608