TechMediaTalk

Who’s Watching Online Video? Part 2

In Part 1 of Who’s Watching Online Video, I discuss some mis-perceptions I have come across of companies and folks in the industry about who they are serving as audeinces.   We all know who your audience is matters, no matter the business you’re in.  Let’s bring the discussion home:  Why does it matter who [...]

Online Media Daily: YouTube’s Top 50 Music Search Queries


TV Execs Prep for a Tough Year

Independent producers seek outlets for their product, Obama Girl makes an appearance, studio executives discuss surviving the recession, Flavor Flav gets a show and more at the industry’s annual convention.

Research Brief: More Entertainment on Computer Than TV for Millenials

According to Deloitte’s State of the Media Democracy survey, three-quarters of Millennials (ages 14 to 25) view the computer as more of an entertainment device than their television. Ed Moran, Deloitte director of product innovation, notes that “This (early-adopter) generation of consumers was the first to be raised on the Internet and is united across borders and cultures by their digital media preferences, so the implications for global marketers are unprecedented.”

Eight Can Be Enough When It Comes To Interactive Ads: Disney

LAS VEGAS–Research by the digital media division of the ABC-Disney Television Group. indicates…

Marketers Hone Digital Game

Super Bowl advertisers have stepped up their digital game this year with interactive TV ads, Web-only outtakes and social-networking campaigns.

Who’s watching Online Video? Part 1

In a prior career in consumer marketing, my team and I spent considerable time and effort analyzing demographics and consumer market segments.  Gen Y was the new market segment that was getting calibrated (I just dated myself revealing that, didn’t I?)  They now go by the term Millennial Generation and are receiving increased attention by [...]

Around the Net In Online Marketing: Time Warner: Bebo Not For Sale


Around the Net In Online Marketing: The Great Internet Video Lie


Cox To Test Bandwidth-Throttling System

Cox Communications next month will begin testing a bandwidth-management system that the MSO said…

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