TechMediaTalk

Will Internet TV Charge Ahead?

Cable may want to rethink the notion that TV subscribers would feel “entitled” to getting…

NBCU Deploys Rentrak’s Video-Download Tracking

NBC Universal signed a deal to use Rentrak’s newly launched Digital Download Essentials service,…

Multimedia Makes Alloy a Teen Magnet

The company behind “Gossip Girl” has established a reputation for its savvy in connecting with young people. Now, Alloy is moving into Web video.

Online Media Daily: IAB Announces Click Measurement Guidelines

The Interactive Advertising Bureau is inviting public comment on its newly issued Click Measurement Guidelines, which establish parameters for the accurate buying and selling of cost-per-click advertising. Perhaps most important, with the new guidelines, search advertising providers have a common set of agreed-upon industry standards by which to identify invalid clicks and/or fraudulent clicks.

Online Media Daily: Economy Accelerates Shift To Digital Advertising

The struggling economy may force companies to reduce investments in local advertising through 2013, but more ad dollars will go toward digital rather than traditional media, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services and division Kelsey Group. U.S. local advertising revenue will decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR).

Online Media Daily: Havas Exec: Data Equals Dollars

Advertisers had better wise up and start turning their data into dollars, according to Edward Montes, EVP and managing director at Havas Digital North America.
“Advertisers need to start using their data,” Montes said during his morning keynote address at the OMMA Behavioral conference on Thursday. Rather, “When you talk to them about this, they don’t understand the power that their data had. They say you’ve got to go talk to IT.”

Online Media Daily: Behavioral Targeting To Surpass Search Advertising By 2020

Jeff Hirsch, president and CEO of Audience Science, kicked off the OMMA Behavioral conference in New York Tuesday with a video time capsule featuring 1970s footage of TV announcers promising that people would someday read their morning newspapers on home computers, among other wild claims. With that amusing history lesson in mind, Hirsch went on to make a few bold predictions of his own: that by 2020 behavioral targeting will surpass search in online ad spending, and that online ad dollars overall will eclipse those of TV.

Online Spin: TV’s Audience Problem

Television has an audience problem, though not the same problem affecting most media platforms these days. Unlike newspapers, magazines and radio, the television viewing audience is actually growing.

TV.com Launches iphone Application

App to stream full episodes of ‘CSI,’ ‘CSI: Miami,’ ‘NCIS’ and…

Online Media Daily: Expedia Launches BT Ad Format

Expedia has launched a new behaviorally targeted ad format that allows advertisers to reach consumers when they are planning trips and are more likely to make travel-related purchases. The new Passport Ads use anonymous search data from Expedia.com to hone in on “in-market” travel consumers, then send them messages matched to their travel plans on other sites they visit around the Web. So, if someone searched for “hotels in Hawaii” on Expedia, they might begin to see ads in line with a Hawaiian trip.

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