TechMediaTalk

Online Media Daily: Top Buyer Confirms Online CPMs ‘All Over The Place,’ Predicts Lagging Ad Recovery

The top media buyer of the world’s largest media-buying organization Wednesday told Wall Street analysts that the advertising recession of 2009 wouldn’t be nearly as severe as the one the one that was triggered by the dot-com crash in 2001, but said Madison Avenue’s recovery would lag “six- to eight-months” behind a turnaround in the general economy. The executive, Rino Scanzoni, chief investment officer of WPP’s GroupM unit, which spends an estimated $50 billion a year on media, also said that online media would be the most resilient of the major media, but that the performance of individual publishers would be “all over the place,” with a few premium providers outperforming the rest of the marketplace.

Online Media Daily: Online Video Ad Vendors Must Face Standardization Hurdle

Standardization remains the key challenge facing the online video industry, according to experts gathered Wednesday for a panel on video advertising at Jefferies 5th Annual Internet and Media Conference in New York. “I think standardization is one of the biggest hurdles we have out there,” said Jamie Harper, CFO at Move Networks, a provider of video streaming and technology services.

Online Spin: The Truth About Brand Integration Online

In the last week I must have read at least six articles talking about the benefits of brand integration. According to a study from eMarketer, 66.8% of online marketers are looking at online video in 2009 and brand integration is surely on their minds. According to a similar study from Permission TV, 71.4% of marketers anticipate online video will raise engagement and awareness while 47.2% look for lead generation in online video. These numbers all tell a story of why marketers are looking at online video, but they don’t break down the “how” and they don’t get into the details. I would argue that brand integration is a strong part of that story.

Online Media Daily: Eliminating Channel Conflict Between Publishers, Ad Networks

There has been no shortage of commentary in recent months on the growing tension between publishers and ad networks. A recent

Video Insider: The Online Video Snacking Trend

“Video snacking” describes how millions of people are creating viewing habits around quick and consistent consumption of video. I see evidence of this trend everyday in my work with Grab Networks, based on our server data. And, last month somScore published highlights of its video reporting for November 2008 that support this trend.

Online Media Daily: Online Video Extends TV Campaign Reach

Utarget.FOX will unveil results today from a study measuring how online video extends the reach of television campaigns. The research, conducted with U.K. cable operator Mediacom Communications, is the first in a series of studies the News Corp. company will engage in this year to help advertisers better assess the return on investment for online video.

Online Media Daily: Firing SQAD: Data Firm Sets ‘CPM’ As Online Ad Metric

In a move that will likely align the ROI of online advertising more closely with that of traditional media such as television, an influential source of media marketplace data this morning announced it will use Madison Avenue’s long-standing CPM, or cost-per-thousand, metric as the “currency” for tracking online advertising. The announcement by Tarrytown, NY-based SQAD, comes as other influential industry source are trying to reshape online media in the image of television, and as online industry insiders wage their own debate about the best metrics for evaluating the efficacy of their medium.

Online Media Daily: Mobile Music Revenue To Reach $14.6 Billion


Online Media Daily: Nielsen: Video Viewing Up Across Three Screens

The appetite for video continued to grow in the fourth quarter as U.S. consumers watched more programming across television, the Internet and mobile devices in the fourth quarter than the prior quarter, according to Nielsen’s latest A2/M2 Three Screen report .

Hulu and Boxee - Brass Tacks of Online Video Business

Image via CrunchBase

Hulu pulled access of its content from Boxee last week.  The reaction and general sentiment expressed as a result of this action across the wires is not surprising.  However, admonishing the media companies as being short sighted, even comparing them to RIAA – and the plight that befell the music labels as a [...]

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