TechMediaTalk

Netflix, MTV Networks Expand Streaming Initiative

New deal brings Comedy Central and Nickelodeon shows to Netflix…

Around the Net In Online Marketing: Google’s YouTube To Stay In The Red


Online Media Daily: Omnicom Partners With Wharton To Launch Interactive Media Initiative

Omnicom Group has teamed up with Wharton School of the University of Pennsylvania to launch the Wharton Interactive Media Initiative , a new digital media think tank. Led by Wharton professors Eric Bradlow and Peter Fader, the Media Initiative promises to bring a new level of data-driven research to media businesses that influences industry decision makers and help “companies understand how to monetize interactive data that they and others have collected.”

Research Brief: Internet Ad Revenues Cheat Sheet

Though it has been reviewed and editorialized, here are a few selected year-end Internet ad metrics for a quick reference in the desk drawer. The IAB 2008 Internet Advertising Revenue Report shows that the full-year 2008 revenues totaled $23.4 billion, exceeding 2007 by $2.2 billion or 10.6%, while all US advertising for 2008 was down 2.6% compared to 2007. And, fourth quarter revenues of $6.1 billion mark the first time the interactive advertising industry achieved, and surpassed, $6 billion in a single quarter.

Online Media Daily: Heavy Partners With Action Sports Network Alli

Expanding its sports coverage, Men’s media network Heavy.com today is expected to announce a partnership with “action” sports network Alli, the alliance of action sports. As a result of this partnership, Heavy’s worldwide audiences in the U.S., U.K., Canada and Australia will be getting two new video channels of Alli content.

Digital Ministries

Houses of worship are logging on, as more religious programmers turn to the Internet to deliver…

2009 Cable Show: Tech Vendors Demo Internet on TV

Cisco’s Bates: Web video to be ‘managed service’ of cable…

Analysis: Hulu Gets Traction as Web Video Go-To

Despite exclusivity debate, talks with Disney help site cement…