Discovery Communications has acquired San Francisco-based digital video provider Revision3, a company that creates Web-based video content with a heavy emphasis on gaming and tech. The deal had been rumored all week, but Discovery made the official...
Tag Archives: Television
May 03, 2012 by Sam Vasisht | Comments Off
YouTube Commits $200 Million in Marketing Support to Channels
YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing dollars on YouTube and Google's Display Networ...
Posted in: Noted (News Feed) | Tags: brandcast?, digital newfront, Eric Schmidt, Fred, Groupon, NewFronts, Sam Thielman, Technology, Television, Upfront, Video, YouTube
April 19, 2012 by Sam Vasisht | Comments Off
Senate Commerce to Tackle Online Video
Talk about understatement. "Everything about television is changing," said Sen. Jay Rockefeller (D-W.Va.), in announcing the Commerce Committee's hearing next week on "The Emergence of Online Video: Is It the Future?" The he...
Posted in: Noted (News Feed) | Tags: Aereo, Amazon, Barry Diller, Katy Bachman, Microsoft, Nielsen, Sen. Jay Rockefeller, Senate Commerce Committee, Television
April 19, 2012 by Sam Vasisht | Comments Off
Hulu’s First Upfront Attracts Attention, Attendees, Hopefully TV Dollars
As Hulu's programming slate deepens, its advertising model is also getting more intricate. Like AOL, the company is offering guarantees based on Nielsen's new OCR (online campaign ratings) system, which purports to group digital television v...
Posted in: Noted (News Feed) | Tags: Adrian Grenier, Entourage, Hulu, Marc Webb, Richard Linklater, Sam Thielman, Smash, Television, The Office, Upfront, Upfronts
April 17, 2012 by Sam Vasisht | Comments Off
Hulu, the Online TV Site, Adds Original Programming
Hulu will promote its original programming to advertisers this week in an annual ritual known as upfronts that is typically reserved for cable channels and network broadcasters.
Posted in: Noted (News Feed) | Tags: Advertising and Marketing, Comcast Corporation|CMCSA|NASDAQ, Computers and the Internet, comScore Inc|SCOR|NASDAQ, Google Inc|GOOG|NASDAQ, Hulu.com, Netflix Inc|NFLX|NASDAQ, News Corporation|NWSA|NASDAQ, Television, Upfronts (Television), Walt Disney Company|DIS|NYSE, Web-Original Programming
April 15, 2012 by Sam Vasisht | Comments Off
Nielsen, AOL Chase Ads With TV-Like Ratings
Is Nielsen’s online measurement service ready for prime time? AOL thinks so—and is guaranteeing against Nielsen’s new Online Campaign Ratings. While Nielsen’s gross ratings points are used as currency by the entire tel...
April 06, 2012 by Sam Vasisht | Comments Off
Media Decoder: Appeals Court Revives Viacom Suit Against YouTube
A federal appeals court reversed a lower court’s decision to throw out Viacom’s $1 billion copyright infringement lawsuit against YouTube.
March 19, 2012 by Sam Vasisht | Comments Off
Nielsen, GroupM Tool Measures Metrics Across TV and Web
Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen and GroupM overlays the two using a standardized mea...
January 10, 2012 by Sam Vasisht | Comments Off
Fox Pushes Beyond the Set-Top Box
Fans of Fox's broadcast and Fox News content will soon have a new way of consuming the programming. News Corp. has announced it plans on making some of its television content available through a new app on Xbox 360. The
January 09, 2012 by Sam Vasisht | Comments Off
Gadgetwise Blog: Google TV Tries Again
Several announcements of a new Google TV are expected at the International Consumer Electronics Show, involving LG Electronics, Sony, Samsung and Vizio.
